We build companies that last

Strategy is our craft. Partnership is our method. Results are our standard.

Born from a simple conviction

Vanguard was founded in 2014 by a group of operators and strategists who had spent years inside high-growth companies and top consulting firms. We saw a gap: most advice was either too theoretical or too transactional.

We set out to create a different kind of firm—one that combines the rigor of classic strategy with the pragmatism of operators who have actually built and scaled businesses. Today we work exclusively with ambitious founders, CEOs, and leadership teams who want more than reports. They want partners.

From New York to London to Dubai, our clients share one trait: they refuse to accept mediocrity. We exist to help them raise the bar.

2014

Founded with a mission to redefine advisory

Principles that guide every engagement

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Clarity First

We cut through noise. Every recommendation is precise, actionable, and free of jargon.

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Partner Mindset

We succeed only when our clients succeed. We measure ourselves by the outcomes we create together.

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Intellectual Honesty

We tell the truth—even when it’s uncomfortable. Trust is the foundation of every relationship.

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Craftsmanship

Excellence is non-negotiable. From analysis to presentation, every deliverable reflects our standard.

The people behind the work

Experienced operators and strategists who bring both insight and accountability to every engagement.

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Julian Drake

Managing Partner

Former McKinsey & Co. and founder of two successful startups. Leads strategy and client relationships.

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Amara Liu

Partner, Growth

Ex-Google and Stripe. Specializes in go-to-market systems and revenue architecture for scale-ups.

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Rafael Costa

Partner, Transformation

Previously led digital transformation at a Fortune 100. Expert in operating models and culture change.

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Sofia Navarro

Partner, Brand

Award-winning brand strategist. Has shaped identities for category leaders across fintech and consumer.

Want to work with us?

We take on a limited number of new clients each quarter. Let’s explore if we’re the right fit.